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更新于 12月4日
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EL Product Marketing Manager

面議
  • 廈門翔安區(qū)
  • 經驗不限
  • 本科
  • 全職
  • 招1人

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職位描述

市場策劃電氣行業(yè)
Reporting to:
Business Manager - Operations
Position: Product Marketing Manager – Medium Voltage Grid Components (ELDS CN LBL GC)
Reporting line: - Local Business Line Manager, China – ELDS Grid Components
Overall Summary
Represents Medium Voltage Grid Components Local Business Line to drive sales and market growth by defining, planning, and ensuring the implementation of product marketing strategies in line with global product strategy. Oversees sales and marketing activities and supports Sales organizations in driving sales for their respective products target achievement. Drive strategy and initiatives landing to ensure strategy well implemented as per timeline. Build strong market intelligence in dynamic markets to anticipate market trends and movement for preparing accurate strategy in expected granularity for proper implementation.
Role & Responsibilities
  • Creates, plans, and ensures implementation of the local go-to-market product marketing strategy, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy.
  • Ensures achievement of established targets by overseeing progress and defining improvement actions as needed.
  • Focuses on achievement of the target set for metrics like total demand orders (by ABB and third-party), growth margin percentage, net price variance, Net Promoter Score (NPS), inventory turn on finished goods, and on-time delivery as requested.
  • Develops and implements marketing plans focused on driving Grid Components business development for a defined market, ensuring profitable business growth.
  • Evaluates market opportunities, customer research, market outlook, segment movement and competitor data determine appropriate activities aligned with the overall strategy, and coordinates opportunities across local divisions and local business line, as appropriate.
  • Build strong market intelligence in team tracking market trend with competitive landscape to support segment and channel granularity analysis as well as key customers buying behaviors.
  • Ensures balanced growth for all product lines and product groups.
  • Creates product demand by promoting technical aspects, providing solutions, and utilizing value-based selling approach.
  • Implements the market pricing policy for the Local Business Line, monitor price quality in line with market strategy and product positioning.
  • Ensures the execution of customer satisfaction surveys, analyzes results, and assists with corrective actions.
  • Develops and implements product support and training initiatives, ensuring high customer satisfaction, in collaboration with the global business line Marketing and Sales team.
  • Drives continuous improvement on NPS by visiting customers to understand their needs and ensuring the resolution of customer issues
  • Shares functional best practices and lessons learned across the organization.
Leadership & Behaviors
  • Lead the promotion plan in assigned products and business model with Sales & Channels.
  • Builds and maintains strong relationships with new and existing customers to ensure ongoing customer satisfaction.
  • Builds an effective, capable, and high-performing organization and drive team for strategy and initiative implementation with business targets and behaviors achievement.
  • Develops talent and reviews effectiveness.
Qualifications
  • Bachelor or above, majoring in Electrical Engineering or related is preferred.
  • At least 10 years’ working experience in MV/LV components product marketing, product management, or strategic marketing, with people management experience is preferred.
  • Strong understanding of market dynamics, customer needs, and competitive landscape in the electrification or automation sectors.
  • Experience with market research and analysis to inform product positioning and messaging.
  • Ability to analyze data and market trends to make informed decisions and optimize marketing strategies.
  • Team spirit and good communication skills.
  • Fluent in English.

工作地點

廈門翔安區(qū)ABB工業(yè)中心

職位發(fā)布者

彭女士/Recuriter

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公司LogoABB
ABB（ABBN: SIX Swiss Ex）是全球技術領導企業(yè)，為數字化行業(yè)提供全面的產品、服務與解決方案?；诔^130年的創(chuàng)新歷史，ABB成為以客戶為中心的數字化行業(yè)領軍者，擁有全球領先的四大業(yè)務——電氣、工業(yè)自動化、運動控制、機器人及離散自動化，以及通用的ABB Ability?數字化平臺。ABB集團業(yè)務遍布全球100多個國家和地區(qū)，雇員達14.7萬。ABB在中國擁有研發(fā)、制造、銷售和工程服務等全方位的業(yè)務活動，40家本地企業(yè)，1.8萬名員工遍布于142個城市，線上和線下渠道覆蓋全國300多個城市。ABB is a pioneering technology leader with a comprehensive offering for digital industries. With a history of innovation spanning more than 130 years, ABB is today a leader in digital industries with four customer-focused, globally leading businesses: Electrification, Industrial Automation, Motion, and Robotics& Discrete Automation, supported by its common ABB Ability? digital platform. ABB operates in more than 100 countries with about 147,000 employees. ABB has a full range of business activities in China, including R&D, manufacturing, sales and services, with 18,000 employees located in 142 cities, 40 local companies, and online and offline channels across over 300 cities.
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