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Becoming part of Mercedes-Benz means finding your individual role and workspace to unleash your talents to the fullest. It means becoming your best self in a global automotive company that has the goal to build the most desirable cars in the world. Empowered by visionary colleagues who share the same pioneering spirit.
Together for excellence.
Objectives
Responsible for developing overall D&C strategy, steering & driving digital transformation direction, MB community operation, and lead change management. This position is also required to do the departmental budget planning and control based on the internal stakeholders (D&C E3 teams) and external parties’ alignment, and to deliver and facilitate impactful communication and digital outcomes.
Task Designation
Digital Strategy Development
? Develop comprehensive digital transformation roadmap and annual strategy, ensuring alignment with business goals and technological advancements
? Ensure the streamlined To-C business architecture and To-C touch point structure from overarching view
? Establish performance mechanism and OKR system to track progress, such as digital leads and conversion, digital revenue growth and process efficiency improvements
? Collaborate with IT/RD to optimize the process to ensure agile and flexible development to better fulfill business demands
? Ensure one data governance frameworks enhance cross-departmental data utilization
? Explore new digital technologies to expand internal digital capabilities
? Design internal upskilling programs to bridge workforce skill gaps
? Digital related budget planning and control
Digital Transformation and Steering
? Manage the D&C capability map; conduct annual reviews and external benchmarking for gap analysis
? Define and implement processes, IT solutions, and data requirements to support digital strategy
? Steer the “BMBS Digital & Customer Engagement Committee” to ensure the customer satisfaction/promotion and digital business development
MB Community Operation
? Annual customer engagement strategy development and activity planning
? Business KPI setting
? MB Community operation and management
? App/community platform function plan and development
Budget and Strategy Management
? Steer FC03, FC09, and MBBP processes across departments in alignment with the controller
Education: Bachelor’s degree or above in Marketing, Business Administration, Digital Strategy, or related fields.
Experience: Minimum 8 years of experience in strategic planning, customer engagement, or digital transformation roles, preferably in automotive or premium consumer industries.
Skills:
? Strong analytical and strategic thinking.
? Proficiency in data-driven decision-making and digital tools.
? Excellent stakeholder management and communication skills.
? Familiarity with change management methodologies and OKR frameworks.