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Responsibilities:
1. Develop the school’s innovative world-class marketing and communications strategy that will help the school enhance its reputation as the leading China-based business school for global leaders today and tomorrow;
2. Proactively develop, design and deliver innovative marketing and public relationship programs, including but not limited to school’s marketing literature, marketing campaigns and school major events;
3. Lead the marketing team and work with other teams of the school to ensure effective and efficient good implementation of marketing and public relation plans;
4. Lead the design, publication and circulation of all CKGSB magazines and periodicals;
5. Plan and supervise CKGSB’s press release and other content releases, on mainstream media, social media and other web media outlets;
6. Build and maintain close contacts with media to increase brand awareness among target audience;
7. Maintain and improve an inventory of marketing literatures for different communication purposes;
8. Maintain and improve the school’s market intelligence system.
Qualifications:
1. Bachelor or above at a globally-recognized top-tier university;
2. Excellent verbal and writing ability in both Chinese and English;
3. More than 20 years of experiences in marketing and communications in a multinational company or an international organization; Experiences in management education or executive training segment is a plus;
4. Sound knowledge of economics, management, political science, history or regional studies;
5. Be able to define a clear vision for organizational growth and rally commitment and support to achieve this vision;
6. Be able to think creatively and tests new ideas;
7. Strong leadership skills and interpersonal skills; Experiences in managing entire departments and teams of 8+ people;
8. Proven champion of highest workplace integrity;
9. Multicultural.