? Partnering with Brands for reporting requests, campaign requests, post campaign analysis and optimization ? Works with the Brand teams to execute the 15D, 30D, 60D & 90D campaign calendar ? Conducts weekly meetings with the Brand teams to review the status of in-flight requests in addition to the forecast of upcoming requests ? Reviews Jira requests and all associated documentation (BRDs, Assets) for completeness and feasibility.Assigns campaign complexity and confirms SLAs. ? Transitions Jira request and all associated documentation (BRDs, Assets) to the campaign development team ? Manages the delivery and execution of all campaigns in the Hong Kong region ? Identify potential bottlenecks, flag issues, and lead root cause analysis (RCA) when issues arise. ? Manages the capacity and demand for the Region for all requests. ? Work with 3rd party vendors to integrate and test technical solutions with SFMC ? Provide regular updates on campaign performance, team utilization, and issue resolution metrics ? Serves as SME and provides best practices and recommendations to optimize the performance of the campaigns ? Responsible for making recommendations around how to leverage the CRM Platform to enable campaign strategies