協(xié)助部門主管進行品牌價值體系規(guī)劃、品牌價值建設,以及相應的傳播渠道管理、媒體維護與拓展、信息通散、輿情管理;參與相關具體工作的實施,更好的完成部門共同的目標任務。
Assist the department head to proceed brand value system planning, brand value construction, and communication related work content, including media maintenance & development, press release, and public opinion monitoring; participate in the implementation of related work to better achieve the common goals and tasks of the department.
■協(xié)助部門主管管理公司品牌內容、傳播渠道、出具項目執(zhí)行方案、效果評估,具備傳播品牌和具體事件/產(chǎn)品的創(chuàng)意、邏輯思維能力、文案撰寫能力、項目執(zhí)行能力;
■ Assist the department head to manage the company's brand content, communication channels, issue project execution plan and conduct effect evaluation; possess the ability of creativity, logical thinking, copywriting and project execution to publicize the brand, events/products;
■協(xié)助制定年度及階段性的品牌傳播媒體策略與推廣計劃,發(fā)展公司品牌文化,實現(xiàn)品牌傳播的市場目標;
■ Assist in formulating annual and periodic brand promotion media strategies and plans, develop company brand culture, achieve market communications goals;
■針對品牌的價值進行梳理、定位、形象塑造,挖掘品牌亮點與賣點,妥善并富有創(chuàng)意地管理好館內外各類線上和線下渠道;
■Sort out, position, and shape the image of the brand as per its value; tap the brand highlights and selling points and realize the diversification, content and brand marketing through online and offline channels inside and outside the property.
■配合公司節(jié)奏,有效完成公司對品牌宣傳內容及渠道提升的要求;
■Keep pace with the company development and complete the branding and promotion requirements of the company effectively and efficiently.
■完成部門主管交辦的其他工作。
■ Complete other tasks assigned by the department head.
職位福利:五險一金、包吃、帶薪年假、補充醫(yī)療保險、定期體檢、節(jié)日福利
職位亮點:品牌公關