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更新于 4月17日

營銷經(jīng)理(Marketing Manager)

1.5-2.5萬·13薪
  • 深圳南山區(qū)
  • 5-10年
  • 本科
  • 全職
  • 招1人

職位描述

市場策劃市場拓展市場推廣
Key Responsibilities: 1. Strategy & Planning - Develop and execute marketing strategies to meet company objectives. - Conduct market research to identify trends, competitor activities, and customer needs. - Define target audiences and positioning strategies. 2. Campaign Management - Plan and oversee digital and traditional marketing campaigns (social media, email, SEO/SEM, content, PR, events, etc.). - Monitor and optimize campaign performance using analytics tools (Google Analytics, CRM, etc.). 3. Brand Management - Ensure brand consistency across all marketing channels. - Develop messaging and value propositions that resonate with the target audience. 4. Budget & ROI Management - Allocate and manage the marketing budget efficiently. - Track KPIs and report on campaign performance, adjusting strategies as needed. 5. Team & Vendor Coordination - Lead and mentor marketing team members (designers, copywriters, digital marketers). - Collaborate with sales, product, and external agencies to align marketing efforts. 6. Digital & Content Marketing - Oversee website content, SEO, social media, and email marketing efforts. - Develop engaging content (blogs, videos, whitepapers) to drive lead generation. 7. Customer & Market Insights - Analyze customer behavior and feedback to refine marketing approaches. - Stay updated on industry trends and emerging marketing technologies. Skills & Qualifications: - Bachelor’s degree in Marketing, Business, or related field (MBA preferred). - 3+ years of marketing experience, with proven success in campaign management. - Strong analytical skills (Google Analytics, CRM tools, A/B testing). - Excellent communication, leadership, and project management skills. - Proficiency in digital marketing tools (HubSpot, Hootsuite, Adobe Creative Suite, etc.).

工作地點

深圳南山區(qū)大沖創(chuàng)維大廈A501

職位發(fā)布者

李女士/人力資源及行政經(jīng)理

剛剛活躍
立即溝通
公司Logo深圳彩京軟件科技有限公司
深圳彩京軟件科技有限公司成立于2012年7月,位于深圳南山區(qū)高新技術產業(yè)園內,是一家從事娛樂游戲軟件開發(fā)的公司。因業(yè)務發(fā)展戰(zhàn)略需要,本公司先后在美國、澳洲、澳門、深圳等地成立分公司,擁有多項專利技術和知識產權的產品并在澳門及其它多個地區(qū)市場占有率持續(xù)5年排列前三。我們崇尚自由與效率,開放寬松的辦公環(huán)境和工程師企業(yè)文化,鼓勵團隊及伙伴的職業(yè)個性化發(fā)展,高效有序的 CMMI軟件開發(fā)過程,始終秉持與伙伴一起成長與分享等理念是我們成功與發(fā)展的基石。“效率”是基礎,基本的專業(yè)能力是必須的,日常工作要搞定,有些創(chuàng)新就更好。更重要的比拼是“自由”,“自由”出性格、出創(chuàng)意,而且還能帶領一個團隊到更高水平。我們廣納賢才,真誠期待有追求、有激情、會玩兒的您加入我們。
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