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更新于 7月15日

新媒體營(yíng)銷主管

7000-10000元
  • 青島嶗山區(qū)
  • 3-5年
  • 本科
  • 全職
  • 招1人

職位描述

直播帶貨經(jīng)驗(yàn)新媒體推廣C端客戶紡織業(yè)/服飾產(chǎn)品加工制造服裝/紡織/皮革
雙休崗位!!!
崗位職責(zé):
1. 負(fù)責(zé)抖音、快手、小紅書、微信視頻號(hào)、*********、TikTok等平臺(tái)的內(nèi)容運(yùn)營(yíng),通過直播帶貨、短視頻營(yíng)銷、粉絲互動(dòng)直接推動(dòng)產(chǎn)品銷售。
2. 策劃并執(zhí)行“爆款打造計(jì)劃”,結(jié)合服裝季節(jié)性需求制定促銷活動(dòng)。
3. 管理社交媒體廣告(信息流、精準(zhǔn)投放等),分析投放數(shù)據(jù)(點(diǎn)擊率、轉(zhuǎn)化率、ROI),持續(xù)優(yōu)化投放策略
4. 搭建并運(yùn)營(yíng)微信社群、品牌粉絲群,通過精細(xì)化運(yùn)營(yíng)(會(huì)員體系、專屬福利)提升復(fù)購(gòu)率
5. 定期輸出《銷售轉(zhuǎn)化分析報(bào)告》,提出庫存優(yōu)化、產(chǎn)品迭代建議。
能力要求:
1. 本科及以上學(xué)歷。
2. 二年以上新媒體運(yùn)營(yíng)經(jīng)驗(yàn),需提供成功銷售轉(zhuǎn)化案例(如單場(chǎng)直播GMV、爆款打造數(shù)據(jù))。
3. 熟悉服裝行業(yè)特性,了解面料、版型、流行趨勢(shì),能精準(zhǔn)觸達(dá)目標(biāo)客群。
4. 具備強(qiáng)結(jié)果導(dǎo)向思維,精通直播話術(shù)、粉絲裂變、私域轉(zhuǎn)化鏈路設(shè)計(jì)。
職位福利待遇:
1.基本工資+崗位工資+高績(jī)效工資+獎(jiǎng)金+交通補(bǔ)助+餐補(bǔ)+通訊補(bǔ)助+節(jié)日福利
2.帶薪年假
3.定期體檢
4.股權(quán)激勵(lì)
5.定期培訓(xùn)

工作地點(diǎn)

山東省青島市嶗山區(qū)株洲路187-1號(hào)5號(hào)樓3層

職位發(fā)布者

邱先生/人力經(jīng)理

剛剛活躍
立即溝通
公司Logo青島華怡中通服飾股份有限公司
 Qingdao Hitone Garment Co., Ltd was founded in 2004, which is engaging in the designing,manufacturing and selling of knitting wears and some woven garment. Hitone has two subsidiaries and four business units, Shandong Binzhou Chunxing Garment Co.,Ltd. and Qingdao Honsense Textile Co.,Ltd., Domestic sales business unit, Export business unit, Store brand business unit,supermarket brand business unit,O2O internet unit. Shandong Binzhou Garment Co.,Ltd. has more than 300 sets of all kinds of machines and main products are underwear,homewear and sportwears.And all the sewing machines are from Japan. We have more than 280 skilled workers. As we have complete quality controlling system through all the production, from yarn selection and testing, knitting, dyeing, house keeping, cutting, piece-checking, sewing,pc-by-pc checking until packing, we have skilled and trained people to control every details,also we have own printing and embroidery workshops to meet buyers’ print and embroidery requests. Qingdao Honsense Textile Co.,Ltd. has more than 50 sets of crochet and shuttle machines which are all from Swizerland and Taiwan.Main products are normal elastic band, embroidery band, herringbone tape and kinds of lace.We are nominated to supply to UNIQLO. Our products have been exported to U.S.A, Japan, Middle East, Italy, France and German, Australia, Brazil, UK. Our buyers include Benneton,C&A,Next,ASDA,Redcats,Etam,Karstadt,Aldi,Vancl,Metersbonwe,Dangdang etc. We have the specialized development center with a solid development team of high capability. In view of the market development trends, we can develop the suitable products and let you choose. We have inhouse laboratory to test PH value,wet/dry fastness and shrinkage rate and twist rate.We could control internal quality of the goods, ensure the quality and safety so to meet end-buyers’ request.
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