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Part Rescue Technology Co., Ltd
name： Marketing manager
Salary：interview
Responsibilities
Job overview
Responsible for the company's overseas market development, brand international operation and market strategy planning, lead the team to achieve sales targets and improve the company's competitiveness in the global market.
Core responsibilities
1. Market strategy formulation
- Study international market demand, industry trends and competitor dynamics, and formulate medium - and long-term overseas market expansion plans.
- Analyze the policy regulations, economic environment and cultural differences of target countries/regions to avoid trade risks.
2. Core responsibilities
1. Market strategy formulation
- Study international market demand, industry trends and competitor dynamics, and formulate medium - and long-term overseas market expansion plans.
- Analyze the policy regulations, economic environment and cultural differences of target countries/regions to avoid trade risks.
3. Brand promotion and marketing
- Planning and implementing operational strategies for cross-border e-commerce platforms (such as Amazon, Alibaba, etc.), optimizing pages and SEO.
- Organize international exhibitions, industry forums and other online and offline promotion activities to enhance global brand awareness.
- Develop digital marketing solutions (Google Ads, social media, email marketing, etc.) to accurately reach target customers.
4. Team management and training
- Coordinated the division of labor of the marketing team, formulated performance appraisal standards and supervised their implementation.
- Regularly carry out special training on international trade, cross-cultural communication, market analysis, etc., to improve the professional ability of the team.
5. Data-driven decisions
- Establish market data monitoring system, analyze sales data, competitive product dynamics and customer demand feedback.
- Put forward optimization suggestions and report market results and strategic adjustment direction to management regularly.
6. Compliance and risk control
- Familiar with international trade rules (such as Incoterms, import and export controls), anti-dumping policies and overseas compliance requirements.
- Monitor business compliance and guard against credit risk, exchange rate fluctuations and legal disputes.
Requirements
Nationality: United States
- Industry experience: more than 5 years of market management experience in foreign trade industry, familiar with cross-border e-commerce, international exhibitions, foreign trade market expansion and other fields.
- Language skills: Proficient in English (or other target market language), with business negotiation and cross-cultural communication skills.
- Resource integration: It is preferred to have high-quality overseas customer resources, supplier network or industry association cooperation channels.