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? Assist in planning and coordinating events to enhance the public’s understanding of HOKA brand spirit, particularly the product launch events, store-opening events, brand experience events, celebrity attendance events, etc.
? Contribute to event design and on-trend event concept, immersive experience that could inspire agency for a better offline experience.
? Lead event agency in planning the event rundown and manpower allocation, coordinate the delivery of all event materials (invitations, gifts for guests, etc.) , also secure the public security approval.
? Liaise with external vendors (photographers, event agency, PR agency, celebrity agency, etc.), and internal cross-function, cross-team (social, digital, retail, spoma , community, VM in MKT and EC, Merch, DTC & Wholesale department In BU) , also assist line manager to oversee internal guests’ arrangements for the delivery of events and manage on-site.
? Deliver event report after each case. Keep an eye on competitors big events’ showcase, and lead agency to generate competitors’ action review.
Content Development :
? For each PR event, assisting line manager in delivering high quality communications to amplify event exposure.
? Monitor PR Agency in developing and implementing PR storytelling through event, generating compelling story angles and pitching stories to target media.
? Lead the overall PR rundown, combine key media, KOL, celebrity, runners…etc. to maximum brand exposure.
? To be innovative on PR content generation and new way/new channel for PR.
? To be involved in global PR team communication with local team.