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400-885-9898
更新于 2月2日
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Social Media Growth Specialist

1.5-2.2萬
  • 深圳龍崗區(qū)
  • 3-5年
  • 本科
  • 全職
  • 招1人

職位描述

歐洲北美英語口語流利
職位描述：
Job Responsibility：
Content Strategy & Execution
? Define and execute short-form content strategies for our toy brands across TikTok, Instagram Reels, YouTube Shorts, etc.
? Build channels from zero, driving consistent audience growth and engagement
? Own weekly content calendars, hooks, captions and daily execution
? Create daily content: filming products, editing videos and publishing posts
? Identify trends, storytelling formats and platform innovations relevant to kids and family audiences
? Establish a test-and-learn system to improve watch time, retention and engagement
? Track performance and produce actionable insights/==
? Collaborate closely with product, brand, sales, and operations teams to create timely, market- and brand-relevant social content
? Partner with Brand and Product teams to develop annual plans and ideate brand activations and campaigns that support business objectives
? Brief and work with external creators or partners when needed
? Ensure storytelling is culturally appropriate for English-speaking markets
? Own day-to-day community management, including responding to comments, engaging with followers and monitoring sentiment across all platforms
Paid Social & Growth
? Plan, launch and manage end-to-end paid social campaigns on TikTok, Meta and YouTube, including audience setup, creative testing, budget pacing and performance optimization
? Turn organic content into high-performing ad creatives
? Track key performance indicators and continuously optimize creative, targeting and budget allocation
職位要求：
Requirement：
? 2–4 years of hands-on experience growing social media accounts (TikTok / Instagram / YouTube Shorts); experience in kids, toys or family-focused content is a plus
? Proven results growing channels and engagement from a low base
? Strong understanding of US / UK short-form content culture
? Fluent written and spoken English required (for captions, scripts and community interaction; lived or studied in an English-speaking country preferred)
? Hands-on experience in content production and managing social content calendars across multiple channels
? Experience with CapCut / Premiere and AI video generation tools
? Data-driven mindset with a test-and-learn approach
? Influencer or UGC collaboration experience is a plus
? Able to work on-site in Shenzhen

工作地點(diǎn)

深圳龍崗區(qū)樂薈中心-13棟(TOWER13)13A棟 13樓Joyin樂漾

職位發(fā)布者

江梓君/招聘經(jīng)理

昨日活躍
立即溝通
公司Logo上海樂漾電子商務(wù)有限公司
上海樂漾電子商務(wù)有限公司是一家玩具品牌出海公司，始終堅(jiān)持美國本土自主研發(fā)、專注產(chǎn)品創(chuàng)新。公司2016年在美國正式成立，發(fā)展至今已經(jīng)近10年。通過“自有網(wǎng)站+三方平臺(tái)+線下商超”的新穎銷售模式及豐富的品類“節(jié)日歡慶線、家居家紡線、玩具線、母嬰線”，迅速成長為美國家喻戶曉的玩具品牌，業(yè)務(wù)還拓展至英國、德國、加拿大等多個(gè)國家，市場布局廣泛。公司在上海，長沙，美國，深圳均有office，并在義烏，汕頭，美國設(shè)有自己的倉庫，公司總?cè)藬?shù)近800人，是一支以95后為主的年輕團(tuán)隊(duì)，成員思想活躍，創(chuàng)意無限，能夠快速適應(yīng)市場變化，推動(dòng)公司持續(xù)創(chuàng)新與發(fā)展。自成立以來，公司每年業(yè)績翻倍增長，已成為亞馬遜美國站點(diǎn)TOP 5以內(nèi)的公司，行業(yè)地位顯著。我們致力于成為全球玩具與歡慶活動(dòng)的首選品牌，讓歡慶與玩樂點(diǎn)亮生命相聚的非凡時(shí)刻。福利待遇： 1、薪資福利：有競爭力的薪酬體系、每年享有調(diào)薪機(jī)會(huì)。 2、鼓勵(lì)敬業(yè)：提供延時(shí)下班餐補(bǔ)，呵護(hù)你的胃。 3、健康無憂：入職即享五險(xiǎn)一金，商業(yè)保險(xiǎn)，年度免費(fèi)體檢。 4、團(tuán)隊(duì)建設(shè)：部門活動(dòng)經(jīng)費(fèi)。 5、其他福利：傳統(tǒng)節(jié)日福利、交通補(bǔ)貼、午餐補(bǔ)貼。 6、辦公環(huán)境：舒適、干凈、整潔的辦公環(huán)境，輕松、愉快的工作氛圍。職業(yè)發(fā)展：多層次的雙通道發(fā)展模式。與崗位需求相結(jié)合，根據(jù)每個(gè)人性格特征與個(gè)人成長意愿，設(shè)立管理/專業(yè)雙通道，不同通道之間可以較為靈活的轉(zhuǎn)換。充分尊重每位員工的發(fā)展，為企業(yè)與個(gè)人創(chuàng)造雙贏局面。
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