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WHAT YOU’LL CHAMPION: 1 Develop and execute go-to-market strategies aligned with company goals and market trends. 2 Plan and manage integrated marketing campaigns across digital, social, CRM, and offline channels (Sales). 3 Lead brand positioning, storytelling, and visual consistency across all touchpoints. 4 Conduct market research and competitive analysis to identify new opportunities. 5 Manage marketing calendar, budgets, timelines, and external vendors including media agencies and tourism partners. 6 Using creative/ effective channels to maximize promotional opportunities for airasia in a cost-efficient manner, building a consistent level of "buzz" around the brand, driving conversion & bookings for the business 7 Track and report on KPIs, campaign performance, and ROI to optimize effectiveness. 8 Manage and grow internal marketing team members and support their development.? SKILLS REQUIRED 1 Bachelor’s degree, Advanced Diploma or Diploma in Business Administration, Marketing, Mass Communication, Advertising or related discipline 2 At least 5 years working experience 3 Proficient in English, written and spoken 4 Proven track record of delivering successful campaigns and measurable business results. 5 Ability to think both strategically and tactically in a fast-paced environment. 6 Creative mindset with attention to detail and a growth-oriented attitude. 7 Excellent verbal and written communication skills with the ability to foster collaboration & goodwill between different teams 8 Excellent analytical skills and ability to understand data, campaign performance and business financials 9 Demonstrable passion for travel in general and with Asia in particular