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職位描述 Job Description： 我們正在尋找?名數(shù)字化?告投放助理，加?我們的營銷團隊，專注于執(zhí)?和優(yōu)化跨平臺數(shù)字?告活動，包括Meta（Facebook & Instagram）、Google Ads和TikTok等。此??涉及?告活動的設置、監(jiān)控、分析和報告，旨在驅(qū)動有效的營銷成果，并服務于品 牌的增?。 We are seeking a Digital Advertising Assistant to support our marketing team in the execution and optimization of digital advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and TikTok. This role involves campaign setup, monitoring, analysis, and reporting, aimed at driving effective marketing outcomes and enhancing the growth of brands. Responsibilities - 協(xié)助創(chuàng)建和管理Meta、Google Ads和TikTok等平臺上的數(shù)字?告活動。 - 監(jiān)控?告活動的表現(xiàn)，根據(jù)數(shù)據(jù)洞察調(diào)整出價和策略，以優(yōu)化花費和覆蓋范圍。 - 進?關鍵詞和受眾研究，以指導?告策略和定位。 - 與創(chuàng)意團隊合作開發(fā)吸引?的?告內(nèi)容和視覺效果。 - 準備關于?告活動表現(xiàn)的詳細報告，包括CPC、CPM、CPA和ROI等關鍵指標的分析。 - 保持對數(shù)字?告趨勢和平臺更新的最新了解，以利?新功能和優(yōu)化技術。 - 管理?告預算，跟蹤開?，確?；顒颖３衷诜峙涞念A算限額內(nèi)。 - Assist in the creation and management of digital advertising campaigns across platforms including Meta, Google Ads, and TikTok. - Monitor campaign performance, adjusting bids, and strategies based on data insights to optimize spend and reach. - Conduct keyword and audience research to inform campaign strategies and targeting. - Collaborate with creative teams to develop engaging ad content and visuals. - Prepare detailed reports on campaign performance, including analysis of key metrics like CPC, CPM, CPA, and ROI. - Stay up-to-date with digital advertising trends and platform updates to leverage new features and optimization techniques. - Manage ad budgets and track expenditures to ensure campaigns remain within allocated spending limits. 要求 Requirements： - 市場營銷、?告、商業(yè)或相關領域的學?學位。 - 對?作經(jīng)驗?要求，熟悉數(shù)字?告平臺（Meta、Google Ads、TikTok）和?具（例如Google Analytics）。 - 對?告指標和分析有基本了解。 - 出?的分析能?，能從數(shù)據(jù)中洞察?解。 - 強?的組織能?和注重細節(jié)。 - 能夠在團隊環(huán)境中協(xié)作，也能獨??作。 - 出?的溝通技巧，包括書?和?頭表達能?。 - Bachelor’s degree in Marketing, Advertising, Business, or a related field. - No previous work experience required. Better to be familiar with digital advertising platforms (Meta, Google Ads, TikTok) and tools (e.g., Google Analytics). - Basic understanding of advertising metrics and analytics. - Excellent analytical skills with an ability to derive insights from data. - Strong organizational skills and attention to detail. - Ability to work collaboratively in a team environment as well as independently. - Excellent communication skills, both written and verbal. 我們提供 What We Offer： - 競爭?的薪資范圍：7,000-10,000RMB/?，加上基于績效的季度獎?。 - ?個充滿活?的?作環(huán)境，在這?您將站在數(shù)字?告趨勢的最前沿。 - 與多種數(shù)字?告平臺合作的機會，為影響??的營銷活動做出貢獻。 - 在數(shù)字?告策略和?具??不斷學習和發(fā)展的機會。 - Competitive salary range: 7,000-10,000 RMB/month, plus performance-based quarterly bonuses. - A dynamic work environment where you will be at the forefront of digital advertising trends. - Opportunity to work with a variety of digital advertising platforms and contribute to impactful marketing campaigns. - Continuous learning and development opportunities in digital advertising strategies and tools.