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更新于 12月25日
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Communications Director PH China (MJ003124)

面議
  • 北京朝陽(yáng)區(qū)
  • 10年以上
  • 本科
  • 全職
  • 招1人

職位描述

品牌公關(guān)電視媒介
YOUR TASKS AND RESPONSIBILITIES

  • Translate Pharmaceuticals China’s business strategy into integrated communication frameworks that balance global brand consistency and local market relevance.
  • Proactively identify leadership communication needs via participation in key strategic planning sessions, positioning communication as a key enabler that supports long-term business goals.
  • Oversee end-to-end execution of priority communication initiatives to drive measurable business and reputation impact.
  • Develop strategy-aligned content assets (executive speeches, internal/external messaging, multimedia) to support critical business initiatives and leadership priorities.
  • Support crisis communication management by delivering timely scenario analysis and mapping, developing targeted response messaging, and engaging media and KOLs to safeguard brand reputation and ensure business continuity.
  • Oversee and handle internal and external communications initiatives (media interviews, external speaking, townhall, CDH messages, etc.) for the PH ExCo member.
  • Support the Pharmaceuticals division in developing and maintaining relationships with key media contacts in China, ensuring Bayer’s narrative is effectively communicated to target audiences.
  • Provide real-time strategic communication support for critical leadership activities (up to 50% travel requirement) to ensure on-site alignment and stakeholder resonance.
  • Innovation Collaboration
  • Benchmark industry best practices and analyze market landscape trends (regulatory, competitive, stakeholder expectations) to refine communication strategies.
  • Explore innovative tools (e.g., generative/agentic AI) and approaches to unlock new engagement opportunities and optimize communication efficiency.
  • Cultivate a unified communication ecosystem by aligning internal stakeholders (PH leadership, global comms, cross-functional teams) and external partners (media, KOLs, industry associations, government stakeholders).
  • Drive proactive stakeholder rapport-building to shape positive brand perception and support strategic business initiatives.
  • VACC Leadership
  • Act as VACC Leader for PH Communications team, steering strategic alignment, capability building and a culture of excellence in communication practice.
WHO YOU ARE

  • Bachelor’s degree in communications, public relations, journalism, or a related field.
  • 8+ years of experience in communications or public relations, preferably within healthcare or pharmaceutical sectors.
  • Excellent written and verbal communication skills in both English and Mandarin; ability to craft compelling narratives and multimedia contents to engage diverse audiences. Generative and Agentic AI tools capabilities are surplus.
  • Proactive and passionate personality. Strong rapport building with ability to influence and collaborate with senior leaders and stakeholders.
  • A proactive and flexible approach to work, with the ability to manage multiple priorities in a fast-paced environment.
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獎(jiǎng)金績(jī)效

年終獎(jiǎng)

工作地點(diǎn)

朝陽(yáng)區(qū)北京僑福芳草地大廈

職位發(fā)布者

韋先生/招聘

三日內(nèi)活躍
立即溝通
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