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職責描述： 1、 負責公司品牌與數(shù)字營銷項目，制訂、傳達并實施一套全面整合的品牌與數(shù)字營銷戰(zhàn)略，以提升斯圖爾特產(chǎn)品在全球范圍內(nèi)的目標市場中的品牌知名度和市場占有率；Overseeing the company's brand and digital marketing projects, formulating, communicating, and implementing a comprehensive integrated brand and digital marketing strategy to enhance the brand awareness and market share of Stewart products in target markets worldwide; 2、 全面負責根據(jù)本地市場需求、市場路徑、競爭環(huán)境以及公司目標，制定并執(zhí)行品牌與數(shù)字營銷戰(zhàn)略，優(yōu)化營銷組合；aking full responsibility for developing and executing brand and digital marketing strategies based on local market demands, market pathways, competitive environment, and company objectives, optimizing the marketing mix; 3、通過分析內(nèi)部與外部數(shù)據(jù)，不斷優(yōu)化品牌與數(shù)字營銷策略；Continuously refining brand and digital marketing strategies through the analysis of internal and external data 4、監(jiān)督品牌定位與概念、產(chǎn)品開發(fā)、數(shù)字創(chuàng)新解決方案與服務、包裝設(shè)計、數(shù)字營銷活動、公共關(guān)系、市場調(diào)研、代理商簡報等戰(zhàn)略的內(nèi)部溝通與實施；Supervising the internal communication and implementation of strategies related to brand positioning and concepts, product development, digital innovation solutions and services, packaging design, digital marketing campaigns, public relations, market research, and agency briefings; 5、負責確保品牌核心元素在國際與國內(nèi)市場中的一致性和所有權(quán)；Ensuring the consistency and ownership of brand core elements in both international and domestic markets 6、 負責制定以客戶為中心的數(shù)字營銷戰(zhàn)略與生態(tài)系統(tǒng)，涵蓋數(shù)字社交媒體、搜索引擎、網(wǎng)站、內(nèi)容營銷以及公共關(guān)系；Developing customer-centric digital marketing strategies and ecosystems, encompassing digital social media, search engines, websites, content marketing, and public relations; 7、制定本地與國際品牌提案、概念、活動及傳播計劃；Formulating local and international brand proposals, concepts, campaigns, and communication plans; 8、提供適當?shù)匿N售信息與工具，協(xié)助銷售部門；Providing appropriate sales information and tools to assist the sales department; 9、制定并實施市場與客戶計劃，包括搜尋并布局目標市場；Developing and implementing market and customer plans, including searching and laying out target markets; 10、利用信息工具搜尋特定產(chǎn)品的目標市場和目標客戶；Utilizing information tools to search for target markets and customers for specific products; 11、組織推廣斯圖爾特品牌的國內(nèi)外貿(mào)易展覽會；Organizing domestic and international trade shows to promote the Stewart brand; 12、負責在團隊中培養(yǎng)以客戶為中心的數(shù)據(jù)驅(qū)動營銷文化；Fostering a customer-centric, data-driven marketing culture within the team; 13、確保對競爭環(huán)境進行持續(xù)且詳細的分析；Ensuring continuous and detailed analysis of the competitive environment; 14、預防法律問題或打擊競爭對手的非法行為；Preventing legal issues or combating illegal activities by competitors; 15、領(lǐng)導安排的其他臨時性任務；Leading other ad hoc tasks as assigned.

任職要求：身體健康，本科畢業(yè)，英語四級以上，市場營銷相關(guān)專業(yè)優(yōu)先考慮