Duties & Responsibilities
Campaign Management: Develop and manage media plans in partnership with the marketing and people team for social campaigns across platforms, including Facebook, Instagram, TikTok, LinkedIn, Snapchat, Pinterest, and emerging channels as well as internal employee experience initiatives and programs.
Performance Analysis: Actively monitor and evaluate campaign performance, using platform data and social listening analysis to optimize results and provide data-driven share-outs to clients and internal teams.
Cross-Channel Synergy: Collaborate with search and programmatic teams to identify synergies, align strategies, and ensure campaigns are holistically optimized.
Lead visual and messaging strategies, conduct comprehensive communications analysis and competitor research, and develop original campaign angles based on data to drive campaign performance.
Strategic Thinker: Able to understand context and connect dots and pull through to stay ahead of issues and maximize opportunities.
Enhance current and build new programs and processes to ultimately improve engagement efforts related to talent attraction, onboarding, development, compensation, and retention.
Develop and implement programs that will drive positive change and impact.
Track and analyze key indicators of organizational health and recommend ways to improve value.
Building scalable Employee Experience systems and processes that balance efficiency with a human-centered approach.
Driving initiatives that strengthen accountability, team effectiveness, and cultural cohesion across distributed teams.
Collaborate with different teams and departments to provide positive employee experience with an enterprise-wide mindset.
Acts as a change agent, build and delivers change acceptance strategies and sustainability plans for programs, initiatives, projects and services to improve organizational performance
Analyze issues and influence solutions and execute large-scale change projects with measurable outcomes.
Build strategic relationships with key stakeholders, including HR Business Partners, and internal and external service partners.
Support our culture with innovative and proven strategies around onboarding and ongoing education of emerging trends in the employee experience space.
Help define and drive a culture that embodies Coherent’s norms that reward, promote and encourage high performance throughout the organization.
Support the HR function to accelerate their talent priorities, development and readiness
Continuously leverage business/HRBP feedback, observations & Talent data/scorecards to adjust short-term solutions/approach ensuring our long-term talent objectives are achieved
Assists management in articulating corporate goals, branding, and image. Develop plans to effectively communicate these goals to the appropriate internal and external audiences. Initiates, develops and implements communications plans and programs, both internally and externally, for corporate projects and products
Ensures continuity of consistent corporate image and message.
Provides direction and implementation support for the design and creation of communications materials including printed items such as brochures and posters, audio and video materials, and the intranet site.
Ensures the development and maintenance of internal/external communications programs designed to contribute to a harmonious and motivated workforce. Supports the preparation, editing, publication and distribution of employee collateral and communication channels.
Qualification & Requirements
Bachelor’s degree in business, Communications, Marketing, Journalism, or related field AND 10+ years of experience in Communications, Marketing, Journalism, or related experience, AND 10 + years employee communications experience in Employee Communications. MBA is preferred.
Proven experience building brands and result-oriented marketing plans. Familiarity with brand fundamentals (architecture, identity, and competitive positioning) of global brands.
Digital marketing, website and graphic design and brand campaign experience.
Proven track record of leading and executing on the end-to-end process and messaging of high-impact press releases and media releases.
Proven experience in social media strategy and program management, preferably in a leadership role.
Deep understanding of social media platforms, trends, and audience engagement tactics.
Experience in managing and facilitating multi-format content across social media, blogs, podcasts, forums, newsletters, and modern media channels.
Over 10 years of experience being the copy writer/narrative setting for Executive/Senior Leadership.
Deep understanding and strong application of the concepts related to employee engagement, as well as organizational structures that impact the implementation and management of effective change efforts.
Demonstrated successful scaling experiences and programs in a rapidly growing company.
Lead complex, large-scale change communications initiatives.